What you'll do:
Strategic Marketing & Campaign Management
• Lead the Digital Sales and Marketing team to develop and execute multi-channel marketing campaigns across the region for label clients, artist releases, and catalog tracks to drive streams, sales, and global cultural relevance.
• Collaborate directly with record labels to align marketing initiatives with release timelines and revenue goals.
• Direct audience segmentation, playlist pitching strategies, and influencer / creator outreach.
YouTube Business & Monetization Leadership
• Manage & Scale Strategy: Drive the overall development and maximize our revenue for our YouTube business.
• Optimization & Growth: Oversee channel management, metadata optimization, custom thumbnails, and video SEO across owned and distributed channels.
• Audience Development: Leverage YouTube Analytics to identify trends, expand subscriber bases, and create content strategies that translate views into DSP streams.
Brand Strategy & Industry Relations
• Position our distribution platform as an industry-leading service provider for independent record labels and artists.
• Build and maintain direct relationships with key partners at major DSPs (Spotify, Apple Music, YouTube Music, QQ Music, NetEase etc).
Analytics
• Define KPIs for all marketing campaigns and deliver regular reports to track results, evaluate performance, and optimize ongoing strategy.
• Utilize data-driven insights to refine campaign strategies continuously.
Who you are:
• 8+ years of progressive marketing experience in the music industry (Music Distributor, Record Label, or Music Tech).
• Demonstrated YouTube Expertise: Proven track record of managing high-volume YouTube channels, Content ID strategy, and YouTube monetization within the music space.
• Extensive experience in digital space including music retail, analytics, social media and digital music distribution with an ability to adapt to a constantly changing landscape.
• Proven experience to manage a team of skilled and driven individuals.
• Highly advanced organizational skills with the ability to multi-task and prioritize tight deadlines.
• Excellent oral and written communication skills in both English and Chinese.
What we give you:
• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
