Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.
THE ROLE
We are seeking a results-driven and performance-obsessed Manager, Paid Social (International) to join our Growth Team at AG1. This role is designed for someone with deep hands-on experience in paid media buying, optimization, and strategic testing — specifically across Meta, TikTok, and emerging social channels for international markets (outside of North America).
This role is critical to our mission of optimizing our paid social acquisition engine to scale our DTC e-commerce subscription line of business efficiently and sustainably. You’ll be at the forefront of acquiring new customers through rigorous CAC and volume goals, developing full-funnel media strategies, testing new creative and landing pages, and using data to inform every decision.
Reporting to the Vice President, Growth, you’ll partner closely with North America counterparts and will have ownership, accountability, and performance oversight on international markets — in this role, you will be equally comfortable diving into platforms, collaborating cross-functionally with global teams including the North American teams for Marketing, Data Analytics, and Growth, and distilling insights into actionable next steps for leadership.
WHAT YOU’LL DO
- Lead the planning, execution, and continuous optimization of paid media campaigns across Meta, TikTok, and emerging platforms, overseeing a monthly media investment to drive scalable growth.
- Manage and optimize channel performance, contributing to achieving customer acquisition cost (CAC) targets and new customer volume targets, ensuring alignment with broader business goals.
- Execute and contribute a data-driven A/B testing roadmap across creative, audience segmentation, placements, and landing page experiences to unlock incremental performance gains and drive innovation.
- Contribute to monthly business planning and forecasting processes, providing channel-level insights and recommendations to inform aggressive yet achievable CAC and acquisition targets.
- Partner cross-functionally with Marketing leadership, both North America counterparts and regional counterparts, to support and execute a paid media strategy, delivering high-impact concepts through structured feedback loops and performance reporting.
- Collaborate with the Growth team to strategize, implement, and optimize landing page experiments, leveraging in-house tools as needed to accelerate builds, deployment and enhance conversion performance.
- Support the development and delivery of comprehensive social media plans and help refine the forecasts that support key marketing initiatives, seasonal moments, and promotional campaigns, aligning with revenue and growth objectives.
- Work cross-functionally with the North America DIT team including Engineering and Data Analytics to ensure flawless execution and integrity of pixel implementation, event tracking, and attribution frameworks across digital platforms.
- Deliver data-driven reporting and insights through recurring and ad hoc performance updates, synthesizing quantitative results with strategic analysis that will support leadership in business decisions and growth strategy.
- Collaborate with other platform partners in the business and stay ahead of industry developments, leveraging early access opportunities and competitive intelligence to drive first-mover advantage.
- Ensure operational excellence within media platforms by overseeing campaign architecture, taxonomy, and compliance with best-in-class tracking and tagging protocols to enable clarity, scale, and performance visibility.
