Knowledge, Skills and Abilities:
Required:
-
A deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest, including platform best practices, content formats, trends, and audience behavior.
-
A strong understanding and a clear point of view on what makes content scroll-stopping, engaging, and platform-native
-
Experience ideating, creating, and editing social content, especially short-form video
-
Ability to work independently, but you also know how to collaborate effectively across teams and with external partners to move projects forward
-
Strong writing skills with solid communication skills and know how to tailor messaging for different platforms, audiences, and creative formats
-
Comfort in guiding creators, designers, editors, influencers, or agency partners and can give clear, actionable creative direction
-
Experience with social media management, reporting, and trend-monitoring tools such as Sprout Social or similar platforms
-
Experience interpreting performance data, spot patterns, and turn learnings into better creative decisions
-
Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment without dropping details
-
Proactive, self-directed, and resourceful, with a strong sense of ownership and follow-through
-
Interest in health and wellness and excited by the opportunity to create content in a space that is constantly evolving.
-
High degree of accuracy and attention to detail
-
Excellent organization skills and ability to multi-task
